Original Item: Only One Available. In the face of acute wartime labor shortages, women were needed in the defense industries, the civilian service, and even the Armed Forces. Despite the continuing 20th century trend of women entering the workforce, publicity campaigns were aimed at those women who had never before held jobs. Poster and film images glorified and glamorized the roles of working women and suggested that a woman's femininity need not be sacrificed. Whether fulfilling their duty in the home, factory, office, or military, women were portrayed as attractive, confident, and resolved to do their part to win the war.

This poster with artwork by J. Valentin, features a formation of marching women all in a USCG SPARS uniform marching on the colors. The text that appears on the poster is as follows:

SPARS
APPLY NEAREST COAST GUARD OFFICE

The poster is in wonderful condition and comes in a lovely frame. A beautiful WWII SPARS recruitment poster, comes more than ready for further research and display.